Fitso by Zomato

The design takes its cues directly from Fitso's visual identity: the bold red chevron, the forward arrow and the kinetic energy of a brand built around competitive sport. Rather than applying the brand as a graphic overlay, the architecture absorbs it. Red slashes through white corridors as structural colour. Chevron signage becomes wayfinding sculpture. The locker rooms and circulation spines are as considered in their design as the courts themselves, because at Fitso, performance begins before you step onto the court.

At the heart of the facility are the badminton courts: a vast, column-free hall with a dark ceiling that focuses the eye downward onto the vibrant playing surface below. Professional lighting, acoustic treatment and a clear spatial hierarchy between player and spectator make this a space built for serious sport. Around it, the campus unfolds: changing facilities, reception lounges, outdoor landscape and parking, each zone connected by a branded circulation spine that keeps the Fitso identity alive from entry to exit.

The Fitso facility is one of the largest projects in the Plan Homes portfolio, and one of the most demanding in terms of brief, balancing the requirements of professional sport, high-footfall public access and a powerful consumer brand identity. It demonstrates that architecture for fitness is not a category apart, but a discipline that demands the same rigour, creativity and attention to experience as any other building type.